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Hi, I'm Crystal
I materialize experiences that reflect the voice and emotions of customers in combination with the strategic business objectives.
The key to this project was using data to learn about the customers and test designs. User testing was crucial in this project to improve business goals.
Focusing on the audience and busisness needs was crucial to transforming the old site into a user-centered design.
Using data driven results this project aimed to make ordering drinks and finding locations effortless.
